Brand Ambassadors' Celebration Day
Titan Company Limited, a leader in the lifestyle industry known for its commitment to quality, sought to honor its retail staff—its true brand ambassadors—with an initiative that resonated both online and offline, fostering inclusivity across their vast network.
Problem Statement
Titan aimed to celebrate and recognize the contributions of its retail staff while promoting a sense of community and appreciation among employees.
Solution
We partnered with Titan to develop the "Brand Ambassadors Celebration Day" (BACD) initiative, inspired by Titan MD Mr. CK Venkataraman’s recognition of frontline workers as the brand’s true heroes.
Engaging Activities
Online events such as Jingle Joy, Trivia, Magic Moments, and Mad Ads were organized through a user-friendly portal, complemented by offline theme dress days and team lunches.
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Personal Touch
Each participant received a certificate, ensuring everyone felt recognized and appreciated.
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Team Spirit Challenges
Friendly competitions between teams encouraged collaboration and camaraderie, with activities like best-dressed contests that celebrated the retail staff's contributions while fostering a sense of community.
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Key Features of the Campaign
These key features not only fostered engagement and inclusivity but also ensured that every participant felt valued and celebrated throughout the campaign.
Results
The BACD initiative achieved remarkable success. 20,000+ Participants: Over 16,000 retail staff and 4,000 support staff actively joined the celebrations.
Impact
The overwhelming success of BACD fostered joy, unity, and appreciation across Titan. The company has now made this an annual event, expanding its reach and impact each year.
Testimonial
The Business Associate People Function in Titan Company has been working with Thoughtsutra for the last 3 years. It has been a great experience working with them creating fun and engaging programs and some great engagement portals. The team brings a great deal of expertise, creativity and passion in every assignment. Many of them are industry bench-marks.
- Suvendu Roy
Head- Business Associate People Function
Lessons Learned
Reflecting on this project, we recognized that fostering a sense of belonging and appreciation is crucial in any workplace. The enthusiastic participation highlighted a universal desire for connection and recognition among employees.
Want to create magic for your retail heroes?
We are here to help you integrate appreciation into the fabric of your corporate culture. We specialize in creating engaging, personalized campaigns that combine innovative technology with a human touch, ensuring every interaction feels special. Our unique approach involves closely monitoring feedback and continuously adapting strategies to meet your needs.
Connect with us to discover how simple acts of kindness can rejuvenate your workplace environment.